https://veedee.xyz/forum/ Tue, 03 Nov 2026 17:15:12 +0000 MyBB https://veedee.xyz/forum/thread-7.html Wed, 21 Oct 2026 10:05:09 +0000 Darko]]> https://veedee.xyz/forum/thread-7.html
Here is an example of a famous car company that had already done designs and wanted to expand on them and use the same style for the launch of their new car in different European countries. I will redact some info and replace it with "quotes" so that the brief remains confidential. This post is to showcase the complexity and types of briefs we've had to work with in the past.
 
First slide:
Full automation
We have 1x template.
We automate the footage and copy to create V1 and V2, the "Type 1",  "Type 2" and "Type 3" versions of each and the translations. (FR, EN, DE)
1x template = 18x assets

Slide 02

We have a few more rules +assets
1. Variants
For each asset "client" normally need different creative variants.
These are usually topic related e.g. V1=speed, V2=design, etc.
2. Car model
Depending on the variant, we will create multiple versions with different types of car shown in it. These are the models, called #1, #3 etc
3. Campaign types
We’re running 2x types of campaigns: market entry (aka “launch”) and “warm-up”. Each car model may have multiple variants for the 2x campaigns.
4. Funnel stages
Each campaign type + model has upwards of 3x funnel stages. These are "Type 1" , "Type 2" and "Type 3" . These are types of campaigns run by the media team
5. Sizes
Each asset has between 4-8 sizes. These are considered separate templates.
6. Translations
The assets needs to be translated in 13 languages.

As you can see even from the first two pages of the brief there is some conflicting information, different explanations and the requirements keep expanding. Let's continue:

Slide 03:
Asset list excel document

Slide 04:
Carousel
This week: We need to stress test the templates against the worst possible copy and images before we start automation.
Timelines: Stress test to be completed by Wednesday.
Internal review: Tomorrow midday

Slide 05:
Links to the copy sheet, to the images, disclaimer text and figma file.

"Consumo eléctrico en kWh/100 km (ciclo mixto): --- (Directiva NEC); 18,2, 16,8 y 17,4 emisiones de CO2 en g/km (ciclo mixto): 0; Autonomía eléctrica (WLTP) en km: 400, 440 y 420. Se puede encontrar más información sobre el consumo oficial de combustible y las emisiones oficiales específicas de CO2 de los turismos nuevos en la 'Guía de Consumo y Emisiones' de turismos nuevos, que está disponible de forma gratuita en la página Web del IDAE: https://coches.idae.es/guia-emisiones-consumos. El consumo de combustible y las emisiones de CO2 no sólo dependen del rendimiento del vehículo; influyen también el comportamiento al volante y otros factores no técnicos. El CO2 es el principal gas de efecto invernadero responsable del calentamiento del planeta. El color del vehículo que se muestra no está disponible actualmente en ningún mercado. Toda la interfaz del vehículo y de la aplicación y todos los dispositivos y funciones que se muestran en este video aún están en proceso de desarrollo. El contenido de este video es provisional y con el único propósito de exhibir diseño y estilo. Las funciones y el contenido reales estarán sujetos a los modelos que eventualmente salgan al mercado. El vehículo real puede diferir del vídeo debido a los efectos 3D."

Here is the disclaimer which you can see is a handful, so trying to adapt automation we have to take into consideration how much and which screenspace will this text cover and how to make it work for all types of assets. Things can usually differ for each market and the system has to adapt accordingly. We also need to test each variation in each worst and best case scenarios.

This is it for now, hopefully you got a little taste of what the briefing process might look like. I will continue with this brief and others in the upcoming days so that everyone has a better understanding on what actually goes on behind the scenes. 

If anyone is interested in doing this job or wants more experience, they can leave us a message or contact us in a private message so that we can expand on these topics. Feel free to write comments asking for advice as well. Hope you have a great day and a small insight on what goes on behind the scenes]]>
Here is an example of a famous car company that had already done designs and wanted to expand on them and use the same style for the launch of their new car in different European countries. I will redact some info and replace it with "quotes" so that the brief remains confidential. This post is to showcase the complexity and types of briefs we've had to work with in the past.
 
First slide:
Full automation
We have 1x template.
We automate the footage and copy to create V1 and V2, the "Type 1",  "Type 2" and "Type 3" versions of each and the translations. (FR, EN, DE)
1x template = 18x assets

Slide 02

We have a few more rules +assets
1. Variants
For each asset "client" normally need different creative variants.
These are usually topic related e.g. V1=speed, V2=design, etc.
2. Car model
Depending on the variant, we will create multiple versions with different types of car shown in it. These are the models, called #1, #3 etc
3. Campaign types
We’re running 2x types of campaigns: market entry (aka “launch”) and “warm-up”. Each car model may have multiple variants for the 2x campaigns.
4. Funnel stages
Each campaign type + model has upwards of 3x funnel stages. These are "Type 1" , "Type 2" and "Type 3" . These are types of campaigns run by the media team
5. Sizes
Each asset has between 4-8 sizes. These are considered separate templates.
6. Translations
The assets needs to be translated in 13 languages.

As you can see even from the first two pages of the brief there is some conflicting information, different explanations and the requirements keep expanding. Let's continue:

Slide 03:
Asset list excel document

Slide 04:
Carousel
This week: We need to stress test the templates against the worst possible copy and images before we start automation.
Timelines: Stress test to be completed by Wednesday.
Internal review: Tomorrow midday

Slide 05:
Links to the copy sheet, to the images, disclaimer text and figma file.

"Consumo eléctrico en kWh/100 km (ciclo mixto): --- (Directiva NEC); 18,2, 16,8 y 17,4 emisiones de CO2 en g/km (ciclo mixto): 0; Autonomía eléctrica (WLTP) en km: 400, 440 y 420. Se puede encontrar más información sobre el consumo oficial de combustible y las emisiones oficiales específicas de CO2 de los turismos nuevos en la 'Guía de Consumo y Emisiones' de turismos nuevos, que está disponible de forma gratuita en la página Web del IDAE: https://coches.idae.es/guia-emisiones-consumos. El consumo de combustible y las emisiones de CO2 no sólo dependen del rendimiento del vehículo; influyen también el comportamiento al volante y otros factores no técnicos. El CO2 es el principal gas de efecto invernadero responsable del calentamiento del planeta. El color del vehículo que se muestra no está disponible actualmente en ningún mercado. Toda la interfaz del vehículo y de la aplicación y todos los dispositivos y funciones que se muestran en este video aún están en proceso de desarrollo. El contenido de este video es provisional y con el único propósito de exhibir diseño y estilo. Las funciones y el contenido reales estarán sujetos a los modelos que eventualmente salgan al mercado. El vehículo real puede diferir del vídeo debido a los efectos 3D."

Here is the disclaimer which you can see is a handful, so trying to adapt automation we have to take into consideration how much and which screenspace will this text cover and how to make it work for all types of assets. Things can usually differ for each market and the system has to adapt accordingly. We also need to test each variation in each worst and best case scenarios.

This is it for now, hopefully you got a little taste of what the briefing process might look like. I will continue with this brief and others in the upcoming days so that everyone has a better understanding on what actually goes on behind the scenes. 

If anyone is interested in doing this job or wants more experience, they can leave us a message or contact us in a private message so that we can expand on these topics. Feel free to write comments asking for advice as well. Hope you have a great day and a small insight on what goes on behind the scenes]]> https://veedee.xyz/forum/thread-3.html Wed, 07 Oct 2026 14:22:17 +0000 Darko]]> https://veedee.xyz/forum/thread-3.html
This sounds obvious when thinking about local businesses. If you own a burger place, you know your customers and probably know which burger gets ordered and when, what kind of offer gets people through the door and which are the products you want to push on a Friday night when things get busy. You wouldn't suddenly decide that every customer should eat the same meal just because it makes the preparation easier. Why not apply this to advertising? You probably have all the data needed!

Advertising at a larger scale sometimes loses that common sense.

For us, localisation is much more interesting when it goes beyond translating the words. The burgers shown and to which customers should be different because it's the product that sells best in that region at a certain time so the offer needs to change accordingly. The opening shot can feature something people in that region actually recognise.

Making your creative work across markets is dictated by the data. That is one of the reasons we spend so much time thinking about creative systems at VeeDee. Everything stays on-brand, the colours, the typography the logo all perfect yet the content is localised, targeted at the right customer.

If every variation requires someone to open a project, replace a few pieces, render it and start the next one, localising properly becomes expensive very quickly. But if the system already understands the markets, products, offers, languages and creative rules, you can make the adaptations much more deliberately.

The end result shouldn't look like 500 versions of one advertisement. It should look like one brand that understands where and whom it is advertising to.]]>
This sounds obvious when thinking about local businesses. If you own a burger place, you know your customers and probably know which burger gets ordered and when, what kind of offer gets people through the door and which are the products you want to push on a Friday night when things get busy. You wouldn't suddenly decide that every customer should eat the same meal just because it makes the preparation easier. Why not apply this to advertising? You probably have all the data needed!

Advertising at a larger scale sometimes loses that common sense.

For us, localisation is much more interesting when it goes beyond translating the words. The burgers shown and to which customers should be different because it's the product that sells best in that region at a certain time so the offer needs to change accordingly. The opening shot can feature something people in that region actually recognise.

Making your creative work across markets is dictated by the data. That is one of the reasons we spend so much time thinking about creative systems at VeeDee. Everything stays on-brand, the colours, the typography the logo all perfect yet the content is localised, targeted at the right customer.

If every variation requires someone to open a project, replace a few pieces, render it and start the next one, localising properly becomes expensive very quickly. But if the system already understands the markets, products, offers, languages and creative rules, you can make the adaptations much more deliberately.

The end result shouldn't look like 500 versions of one advertisement. It should look like one brand that understands where and whom it is advertising to.]]> https://veedee.xyz/forum/thread-2.html Wed, 07 Oct 2026 14:21:14 +0000 Darko]]> https://veedee.xyz/forum/thread-2.html
A company selling project management software can talk about completely different problems depending on the market. The language changes, obviously, but so do the examples, the customer stories, the offers, the currency, the events being promoted and even the time of day when the campaign is most relevant.

The challenge is keeping all of those adaptations recognisably part of the same brand.

We've seen this become difficult because the creative process is usually built around producing one finished campaign at a time with one master design where a person adapts it for one market, someone else translates it, another one in charge of platforms and formats and eventually we have a collection of files that are all slightly different from each other that need a few more days of work to get to the same level of the master. Then the next campaign starts and everyone does it again.

The design itself is just the first part and the difficult part is maintaining the relationship between the master creative and all of its local versions. That's where having a proper production architecture starts to matter.

At VeeDee, we can take a creative system and connect it to the information that determines how that creative should change from one market to another. The branding can stay consistent while the content around it adapts.

And sometimes the best input doesn't come from the central marketing team at all. We've had a Vlach friend telling us: "Nobody would actually say it like that" and saved the whole campaign in that language from launching a very polished advertisement that nobody in the market related to.

Global consistency is useful for brand recognition and local understanding is what makes it stick.]]>
A company selling project management software can talk about completely different problems depending on the market. The language changes, obviously, but so do the examples, the customer stories, the offers, the currency, the events being promoted and even the time of day when the campaign is most relevant.

The challenge is keeping all of those adaptations recognisably part of the same brand.

We've seen this become difficult because the creative process is usually built around producing one finished campaign at a time with one master design where a person adapts it for one market, someone else translates it, another one in charge of platforms and formats and eventually we have a collection of files that are all slightly different from each other that need a few more days of work to get to the same level of the master. Then the next campaign starts and everyone does it again.

The design itself is just the first part and the difficult part is maintaining the relationship between the master creative and all of its local versions. That's where having a proper production architecture starts to matter.

At VeeDee, we can take a creative system and connect it to the information that determines how that creative should change from one market to another. The branding can stay consistent while the content around it adapts.

And sometimes the best input doesn't come from the central marketing team at all. We've had a Vlach friend telling us: "Nobody would actually say it like that" and saved the whole campaign in that language from launching a very polished advertisement that nobody in the market related to.

Global consistency is useful for brand recognition and local understanding is what makes it stick.]]>